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Events
Create West Virginia Conference
The Create West Virginia Conference, held Nov. 12-14, 2007, at the Stonewall Resort in Roanoke, WV, delivered extensive training to local WV leaders on how to develop and execute a New Economy/Creative Community growth plan. Four keynote speakers and 49 training sessions spanned seven tracks, including Technology, Tolerance, Education, Quality of Place, Strategy, Tactics and Resources.
Click here for List of Attendees
PowerPoint presentations and video clips are available for download below:
* Keynote Presentations * - November 13, 2007 7:30 PM
So Many Colors by Stephen Kopp, President Marshall University
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* Keynote Presentations * - November 13, 2007 9:00 AM
Create WV Keynote by Mary Ellen Mazey
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* Keynote Presentations * - November 14, 2007 12:30 PM
71/2 Keys to Big Success in Small Towns by Jack Schultz
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* Keynote Presentations * - November 14, 2007 8:45 AM
Lessons from the School of the Future by Anthony Salcito
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Education - Session 1 - Lifelong Learning (panel)
Moderator: Kathy D’Antoni, Vice Chancellor Community & Technical College System of WV (CTCS) Panel: Debrah Varner, Office of Adult Education and Workforce Development; Mary Beth Bush, WVU-Parkersburg; Lisa Hatcher, Director of Marketing Mountain State University
This session will look at the creative worker concept of lifelong learning and the offerings in WV. We will discuss what needs are being address and opportunities for filling holes in the lifelong continuum to produce more citizens with college degrees and New Economy skills.
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Education - Session 2 - Partnering with Colleges
Facilitator: Peter Barr, President Glenville State College
Can communities work together with neighboring colleges and universities to grow the economy and attract and support creative workers? This is a natural strategy for developing a Creative Community growth plan. In this session hear how Gilmer County and surrounding counties are working in that direction and pick-up tips for your community.
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Education - Session 3 - Teaching 21st Century Skills in WV
Facilitator: Stanley Hopkins, Assistant State Superintendent of Schools
The new, global economy demands a different type of skill set in order to thrive. This session is about the 21 st Century Skills initiative and what its means in WV. We will discuss where it is being used, how it is being used and how it may help your community attract and keep more creative workers if you accelerate adoption in your local schools.
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Education - Session 4 - Teaching Entrepreneurship (activity)
Facilitators: Susan Rice, West Virginia Department of Education; Melinda Walls, Director Entrepreneurship Center WVU
WV has one of the lowest entrepreneurship rates in the country. We need to teach people to develop more businesses that grow new job opportunities. This session will review what programs are available at the middle school, high school and college levels. Bring your questions about how to build a growth strategy around start-ups and developing an entrepreneurial culture.
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Education - Session 5 - Using E-Learning to Grow ...
Facilitator: Jan Fox, CIO Marshall University
Come and learn what one university in WV is doing with electronic learning in order to greatly improve educational opportunities in rural counties. See how e-learning makes it easier for all citizens to broaden and sharpen their skills which lead to new opportunities. Hear success stories and lessons learned and take away ideas for your community.
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Education - Session 6 - How to Change Arts Education
Facilitator: Lourdes Karas, Executive Director Appalachian Education Initiative
The Director of the Appalachian Education Initiative will give us examples of how using the arts in K thru 12 education gives great results in developing creative graduates ready for the New Economy. Examples from around the country and WV will be discussed with a focus on small towns, rural areas and easy to implement projects.
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Education - Session 7 - Partnering with Students ...
Facilitator: Marian Grubor, Culinary Arts Chairperson WV Northern Community College
Community service, internships, project help and volunteering are all ways students can and do help in our communities. Find out how to emotionally connect students to your community and give them real life experience to increase their chances of creating a life in West Virginia after graduation. Come and hear examples of what has been done and get ideas on what you can do in your community.
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Place - Session 1 - Preserving a Historic Community
Facilitator: Mark Sadd, Member Advisory Council on Historic Preservation and Land Use Lawyer
What part can those old buildings downtown have in giving your community a unique sense of place? How can your town’s unique past become a driver of future growth and renewed energy? Come and find out how building on the past can be an asset when attracting new people and business.
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Place - Session 2 - Development thru Aesthetic Enhancement
Facilitator: David Jeffrey
You can view public art in a different way. You can see it as the potential for economic development through aesthetic enhancement of public spaces such as streetscapes, retaining walls…even trash cans. Come and learn how you can create memorable visual impact in your community (without spending a lot of money).
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Place - Session 3 - Livable, Sustainable Communities (panel)
Moderator: Skip Lineberg, Chief Creative Officer Maple Creative Panel: Herk Conner, Coordinator, Community Collaborative, Inc.; Phoebe Patton Randolph, WV AIA Livable Communities Committee; John Manchester, Mayor of Lewisburg
How do you design a community that attracts and retains talented people? What are the components that make it a great place to live, work and play? How do we plan for a mix of high-quality housing options? How do we plan for “smart growth”? How do we give it heart and soul? Come and find out what our panelists have to say and bring your own questions.
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Place - Session 4 - Nurturing an Arts/Cultural Community
Facilitator: Jeanne Mozier, Author & Founder Morgan Arts Council
This session is about growing your community and developing your economy with traditional creatives - artists. We will discuss how to attract and sustain artists and other cultural creatives in music, theater and dance and give examples of different ways communities have developed an arts economy.
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Place - Session 5 - Creating Places to Hang Out (panel)
Moderator: Nora Myers, Entrepreneurship Director University of Charleston; Panel: Ryan Gates of WV Power, Wendy Bayes of Cathedral Café, John Bright of The Purple Fiddle Coffeehouse & Mountain Market, Tim Urbanic of Café Cimino
The places we spend our time away from work and home are important, especially to creative, New Economy workers. Whether it is for food, entertainment or just a pleasant place to hang out, people are attracted to public and semi-public spaces to be around others, share ideas and dream up new opportunities. Find out how to assess your “third places” and how to fill the gaps.
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Place - Session 6 - Using the Great Outdoors (panel)
Moderator: Nora Myers University of Charleston; Panel: Dave Bassage of Songer Whitewater; Kim Broughton, Executive Director Adventure Pursuit; Jason Keeling, Outreach Coordinator WV Wilderness Coalition; Gene Kistler Owner of Water Stone Outdoors
West Virginia is blessed with beautiful scenery. How do we make the most of it for congregation, recreation, and sport? Come to learn and discuss how to use the outdoors to attract young, talented, creative people to live and work in your community.
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Place - Session 7 - Creating a Community Identity
Facilitators: Jeff James, Principal Mythology Marketing & Skip Lineberg, Chief Creative Officer Maple Creative
How do you purposely develop a “sense of place” that uniquely identifies your community? Come to learn and discuss ways to find out what genuinely defines your community and how you can build on that to attract creative and high-tech workers.
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Place - Session 7 - Creating a Community Identity Extra 1
Four Marketing Tools
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Place - Session 7 - Creating a Community Identity Extra 2
Marketing Bibliography
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Resources - Session 1 - Fund Raising, Beyond Grants
Facilitator: Kathleen DuBois, President and Founder Progressity
Fund raising is multi-faceted. Did you ever consider that your project may appeal to the marketing department of a corporation instead of its charitable giving department? Learn about how to effectively implement other strategies for fund raising including direct mail, major donor solicitation, special events, corporate sponsorships, and planned giving.
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Resources - Session 2 - Fund Raising, Grant Writing
Facilitator: Alice Ruhnke, Founder The Grant Advantage
What are the best sources of funding for arts incubators? Who has funds to support the development of wireless broadband? This session will walk you through the grant writing process-from getting organized, to identifying prospects, to making your proposal stand out. And when you are successful in receiving those funds, what are your obligations? Learn the basic accountability measures that must be in place when receiving grant funding.
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Resources - Session 3 - Fund Raising, Getting Ready
Facilitator: Terrell Ellis, President Terrell Ellis & Associates
Do you know your project well enough to answer the tough questions that funders ask? In today’s competitive environment, the projects that can clearly articulate how you are addressing community needs, financial feasibility, strategies, outcomes, and sustainability are the ones that will rank highly in the review process. This session will provide an overview of the key project elements that must be in place for a successful funding application.
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Resources - Session 4 - Who's On the Team?
Facilitators: Leslie Stone, Founder of Stone Strategies; Kent Spellman, Executive Director Ritchie County Economic Development Authority
The development of your plan is just the first step in making things happen. Successful communities will tell you that without the right people on board, progress will come to a grinding halt. This session will focus on how to get the key partners involved to make things happen-and how to not alienate the movers and shakers who are essential to your success!
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Resources - Session 5 - What's Out There
Facilitators: Herk Conner, Coordinator Community Collaborative, Inc; Mary Hunt-Lieving, Senior Program Officer Claude Worthington Benedum Foundation
Sometimes the hardest part of getting started is knowing where to start. Communities need to be educated about the many resources that are already available to spur creative development. Get an overview of the many financial, technical and planning tools that are currently in place. Why reinvent the wheel? Learn how to use these tools to jump start your creative economy!
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Resources - Session 6 - Attracting Investors & Developers
Facilitator: Jeffrey Miller
You have a plan and a list of projects. You know all your community needs to reach the tipping point is some well thought out commercial development that includes some meeting space, retail space and living space. You usually cannot get grant money for commercial development. This session will look at the often overlooked private sector as potential partner for development.
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Resources - Session 7 - Who's On the Team?
Facilitators: Leslie Stone, Stone Strategies, LLC & Kent Spellman, Executive Director Ritchie County EDA,
The development of your plan is just the first step in making things happen. Successful communities will tell you that without the right people on board, progress will come to a grinding halt. This session will focus on how to get the key partners involved to make things happen-and how to not alienate the movers and shakers who are essential to your success!
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Strategy - Session 1 - Entrepreneurship as a Strategy
Facilitator: Ed DeCosta, Founder & Chief Catalyst for Catalyst Associates
WV has one of the lowest entrepreneurship rates in the country. We don’t start a lot of new businesses. What would it look like if a community decided to focus on attracting entrepreneurs as their creative jobs of choice? What combination of talent, education, tolerance, and technology would you need to put in place to be the start-up town? Come and discuss a different type of E-strategy in this session.
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Strategy - Session 2 - Building a New Economy Vision
Facilitator: Paul Hill, Executive Director WVEPSCOR
How can your community tap into the growth of the “new economy”? First, you have to understand what it is and how it works. Then you have to understand the ingredients of success and how to develop a vision for building the assets required. This session will help you understand the global economic environment and how even small cities and towns can thrive in it.
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Strategy - Session 3 - Your Piece of the Big Picture
Facilitator: Mary Ellen Mazey, Dean of the Eberly School of Arts & Sciences, WVU
One of the biggest challenges for a community is to decide what to focus on. Everyone would like to do everything, but no one has the resources to do it all. A better strategy is to pick a unique image and growth strategy and invest in it to be the very best. In other words, it’s better to be great and well known for one thing than to be mediocre and unknown for everything! This session will help you understand how to choose your niche focus areas based on your current strengths and potential future success.
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Strategy - Session 4 - A Cultural Plan as Strategy
Facilitator: David Wohl, Dean College of Arts & Humanities WV State University
“Cultural Planning” has become a very popular concept. Neighborhoods, towns, cities and counties across the country have realized the benefits. Through structured cultural assessment and planning they seek to improve quality of life and economic prosperity with cultural resources. A cultural plan uncovers new answers to old problems by using arts and culture as a tool for revitalization. Bring your ideas and questions to this interactive session on cultural planning.
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Strategy - Session 5 - Connecting Local & Regional Strategies
Facilitator: Mary Ellen Mazey
To attract or retain citizens in our state, we must consider how to combine assets and resources across regions. While one small town or city may not be able to provide all the cultural and service amenities of a larger city, when looked at as a region it may be possible to compete more effectively. With each small city choosing a unique area to develop, a connection of small cities in the region can offer a higher “quality of place” for new workers and companies. Learn how to connect with your neighboring areas to make it happen.
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Strategy - Session 6 - Building a Consensus in a Community
Facilitators: Leslie Stone, Stone Strategies, LLC & Kent Spellman, Executive Director Ritchie County EDA
Often the only thing holding back economic and quality of life improvements is the lack of support from the entire community on a clear path forward. It is challenging to bring together people from different backgrounds with sometimes competing agendas. But it is possible – and exciting – when everyone’s voice is heard and realize that it doesn’t have to be a “win-lose” situation but a “win-win”! This session will provide you with the insight and skills to work towards building a consensus for action.
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Strategy - Session 7 - Understanding Creative Workers
Facilitator: Kevin Leyden, Director, Institute for Public Affairs & Associate Professor, Department of Political Science West Virginia University
The “fuel” of the New Economy is talent – talented, creative individuals who generate new ideas, new businesses and new ways of seeing things in a global, connected economy. These workers are clearly drawn to communities who welcome and invite them in with technology, tolerance, educational resources and a great “sense of place."
Attached is a related paper by Prof. Leyden in lieu of slides.
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Tactics - Session 1 - Picking & Defining Projects
Facilitator: Bruce Decker, Founder & Principal of Collective Impact
Once you have a list of project ideas it sometimes difficult to get the team to decide on the top two or three to focus on. If you do reach a quick consensus, the next common problem is defining the projects in a formal way that aids project management and more importantly aids a successful implementation. This session will help you and your team, have a great start.
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Tactics - Session 1 - Picking & Defining Projects Extra 1
Prioritization Thermometer
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Tactics - Session 2 - Planning a Project
Facilitator: Bruce Decker, Founder & Principal of Collective Impact
You know what project you want to do and the team and community are with you. Now how do you plan the project to maximize your chances for success? This session will cover the nuts and bolts of laying out a project, dividing it into tasks and assigning resources.
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Tactics - Session 2 - Planning a Project Extra 1
Shinnston Blueprint Communities Plan (MS Word Format)
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Tactics - Session 2 - Planning a Project Extra 2
Indiana University of Pennsylvania (IUP) Strategic Plan
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Tactics - Session 2 - Planning a Project Extra 3
IUP Strategic Plan Appendix A
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Tactics - Session 2 - Planning a Project Extra 4
IUP Strategic Plan Appendix B
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Tactics - Session 2 - Planning a Project Extra 5
IUP Action Planning Spreadsheets
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Tactics - Session 3 - Overview of a Create WV Growth Plan
Facilitator: Robert Godbey, CEO/Creative Analyst GodbeyWorks
In this session we will review an example Create WV Growth Plan. By beginning with the end in mind we hope to encourage many communities to create their plans quickly. We will use the table of contents as an outline and discuss the work behind writing each section of the plan. This interactive session is a great way to get started on bringing the conference ideas home to your community.
Example Plan in MS Word Format is under Session 6
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Tactics - Session 4 - How to do an Assessment
Facilitator: Alex Pearlstein, Project Manager Market Street Services
The first step in plotting your course to the future is figuring out where you are. In this session we will discuss different ways to capture what assets you have now. This nut and bolts session will give you example forms, agendas, meeting ideas and other thoughts on how to gather community information.
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Tactics - Session 5 - How to Count Your Creative Jobs
Robert Godbey, CEO/Creative Analyst GodbeyWorks
You need to measure progress to find out if your plans are working and to keep people inspired. This session with cover how to set good measures in general and will drill down on creative jobs in particular.
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Tactics - Session 6 - Overview of a Create WV Growth Plan
Facilitator: Robert Godbey, CEO/Creative Analyst GodbeyWorks
In this session we will review an example Create WV Growth Plan. By beginning with the end in mind we hope to encourage many communities to create their plans quickly. We will use the table of contents as an outline and discuss the work behind writing each section of the plan. This interactive session is a great way to get started on bringing the conference ideas home to your community.
This link is the Example Create WV Growth Plan in MS Word format. Slides are under Session 3.
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Tactics - Session 7 - Preparing a Budget
Facilitator: Ron Basini, Director Entrepreneurial Studies Program, Concord University
Every plan needs some sort of budget to help put their projects in scale. People want to know if this a $100 plan or a million dollar plan. This session will cover the basics of how to start your budget and tips for using it as a planning tool.
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Technology - Session 1 - Improving Internet Access in WV
Facilitators: Larry Baker, Professor Glenville State College, Lee Fisher, Board of Directors Gilmer-Braxton Technology Research Institute
In this session we will learn how Glenville State College helped provide broadband access for Gilmer and Braxton Counties. Come and learn about the people, process and technology involved in getting a community online, and of course the lessons learned from a real project.
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Technology - Session 2 - Creative Community Technology
Facilitator: Jeff Samples, President Terradon Communications
You need to use various technologies to communicate with your own Create WV Team, your community and the creative workers you are trying to attract. Learn about Websites, Blogs, Discussion Groups, email, web conferencing, conference calls and other technology that can connect your community to each other and the rest of the world.
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Technology - Session 3 - Getting More People to Embrace ...
Facilitator: Marcel Fortin, CEO NATCOR
Frankly we need more people using computers and the Internet in WV so they can gain access to e-learning, e-health and other services. Discover ways to get people excited about using technology such as selling on eBay. Come and learn about various programs that get people excited about using technology.
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Technology - Session 4 - How to Connect a State
Facilitator: Brian Mefford, President Connected Nation
The president of Connected Nation will discuss the Connect Kentucky project that promises through its “Prescription for Innovation” to have full broadband deployment by the end of 2007, to dramatically improve the use of computers and the Internet in Kentucky, provide a meaningful online presence for all Kentucky communities, and start e-Community Leadership Teams in every county. Come and see what our neighbors are doing and what we might apply here.
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Technology - Session 5 - R&D as Talent Magnets (panel)
Moderator: Jamie Gaucher, Manager Technology-Based Development, WVSBD; Panel: John M. Maher, Vice President for Research Marshall University; Keith Pauley, Chief Executive Officer Mid-Atlantic Technology Research & Innovation Center; Curt M. Peterson, Associate Vice President for Research & Economic Development, West Virginia University
Technology-based economic development almost always centers around a research facility. Talented, creative researchers are drawn to places doing innovative work not done other places. New companies often spin out from their research, creating exciting, high-paying new jobs. Come and hear about ways to attract researchers and what is going on already in WV.
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Technology - Session 6 - Using E-Government to Make Life ...
Kyle Shaffer, CTO State of West Virginia
Putting government services online saves time and money. Come and learn about what’s being done nationally, at the state level and in counties here in West Virginia. Learn how a simple web site for local city and county government offices is easier than you think and pays off in many ways.
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Technology - Session 7 - Improving Access with E-Health
Facilitator: Dave Campbell, CEO Community Health Network of West Virginia
Access to healthcare is important to all of us and of course is important to creative workers. In some of our rural areas it is miles to the nearest emergency room. In this session we look at ways technology can bridge that gap with virtual medical services. This is a growing trend some communities may be able to leverage today.
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Tolerance - Session 1 - Preparing for Immigration
Facilitator: Mark Grey, Director of the Iowa Center for Immigrant Leadership and Integration
West Virginia has a declining and aging population. Other states with similar situations have reversed the trend through immigration. We need to find creative workers to move to our state and one way to make that happen is to invite them from other countries. This session will discuss the idea of active immigration as a way to economic development.
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Tolerance - Session 2 - Sharing Power
Facilitator: Mark Grey, Director of the Iowa Center for Immigrant Leadership and Integration
When you attract people to your community to grow your economy it is important to make them feel welcome. One important way to integrate them into the community is to involve them in decision making. Instead of fostering an “old guard” versus the newcomers mentality, the community can actively find ways to come together as one community. This session will discuss practical ways for people to share power and governance of their community.
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Tolerance - Session 3 - Building an Inclusive Community 1
Facilitator: Maggie Potapchuk, founder of MP Associates
Learn how to use the Inclusive Community Assessment tool, created originally for predominately white communities, based on work in Clarksburg, West Virginia. We will discuss different ways to assess your community’s readiness, and how to leverage assets that already exist in your community to mobilize interest.
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Tolerance - Session 4 - Building an Inclusive Community 2
Facilitator: Maggie Potapchuk, founder of MP Associates
The first part of this workshop will be to share what other U.S. communities are doing to address race and ethnic relations and inequities, and some of their outcomes to date. During the second part, we will explore issues facing communities trying to create a welcoming environment for creative workers and residents, such as tensions between new residents and current residents, power-sharing dynamics, and other challenges.
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Tolerance - Session 5 - Youth in Creating Communities
Facilitator: Cindy Carlson, Director of the Hampton Coalition for Youth
Many communities want young people who are skilled in leadership, teamwork, and citizenship. They want young people to thrive and respond to business and industry demands in their community. They want a community where youth would want to live and work after college. This session will review some example programs that aim to accomplish these goals and discuss successes and lessons learned.
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Tolerance - Session 6 - Building a Case for Diversity (panel)
Moderator: Paul Sheridan, WV Deputy Attorney General for the Civil Rights Division; Panel: A. L. Emch, litigator & former CEO Jackson Kelly; Diane Strong-Treister, President & CEO Manpower; Ryan Gates, General Manager West Virginia Power
Being inclusive and hiring a diverse workforce is not only a good and moral thing to do, but it is also good business. Research shows that companies with more diverse management and workers make more profits. Come and hear WV business people tell their stories of how this has worked for them.
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Tolerance - Session 6 - Building a Case for Diversity Extra 1
MOVING WEST VIRGINIA FORWARD:
Why Inclusion and Opportunity Are Essential to the State’s Future
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Tolerance - Session 7 - Addressing Hate and Bigotry
Facilitator: Paul Sheridan, WV Deputy Attorney General for the Civil Rights Division
Creative workers like and need new ideas to keep them fresh and creative. They are not attracted to areas that have an image of intolerance, hate and bigotry. How should we address these issues in order to create livable communities for all the residents and attract more creative workers? This session will discuss these issues and offer practical examples.
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Tolerance - Session 7 - Addressing Hate and Bigotry Extra 1
The booklet Speak Up, which is published by Teaching Tolerance program of the Southern Poverty Law Center and is now out of print.
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Tolerance - Session 7 - Addressing Hate and Bigotry Extra 2
Ten Ways To Fight Hate A Community Response Guide
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Tolerance - Session 7 - Addressing Hate and Bigotry Extra 3
101 TOOLS FOR TOLERANCE - Simple Ideas For Promoting Equity And Celebrating Diversity
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Tolerance - Session 7 - Addressing Hate and Bigotry Extra 4
Responding to Hate at School
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Tolerance - Session 7 - Addressing Hate and Bigotry Extra 5
10 WAYS TO FIGHT HATE ON CAMPUS - A Response Guide for College Activists
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